Embracing La Dolce Vita: The Tomato Girl Summer Trend

As the sun-kissed days of summer arrive, a new trend is blossoming, inspired by the effortless elegance of Italian summers. Dubbed “Italian Girl Summer” or “Tomato Girl Summer,” this charming aesthetic is all about embracing the carefree spirit of Italy’s sultry season. Let’s dive into the inspiration behind this trend and how to incorporate it into your fashion, home style, and lifestyle this summer 2024.

Tomato Girl Summer - Ciao Bella moodboard

Inspiration

The Tomato Girl Summer trend draws inspiration from various sources:

  • The White Lotus: HBO’s hit series, which premiered in 2021, showcases the breathtaking beauty of Sicily and the luxurious lifestyles of its characters. The show’s success has sparked a desire for la dolce vita (the sweet life) among audiences worldwide.
  • Summer vacations in Italy: Who wouldn’t be enchanted by the picturesque towns, crystal-clear waters, and delectable cuisine of Italy? Summer vacations in Italy are a staple of the Italian Girl Summer experience.
  • Italian culture and history: From the Renaissance to the present day, Italian culture is renowned for its love of beauty, good food, and warm hospitality. This trend celebrates the country’s rich heritage and the joy of slowing down to appreciate life’s simple pleasures.
Tomato Girl Summer - Sunset Spritz moodboard

Fashion

To embody the Tomato Girl Summer style, incorporate these fashion elements:

  • Flowy sundresses: Opt for lightweight, breathable fabrics and vibrant colors.
  • Statement accessories: Add a touch of la dolce vita with colorful scarves, wide-brimmed hats, and layered necklaces.
  • Comfortable sandals: Trade in heels for flat sandals or slides, perfect for strolling through piazzas or lounging by the pool.

Home Style

Bring the Tomato Girl Summer vibe into your home with:

  • Vibrant colors: Incorporate warm hues like terracotta, lemon, and turquoise into your decor.
  • Natural textures: Add woven baskets, rattan furniture, and plush throw blankets to create a cozy atmosphere.
  • Fresh flowers: Fill your space with lush greenery and colorful blooms, reminiscent of an Italian garden.

Lifestyle

Embrace the Tomato Girl Summer lifestyle by:

  • Savoring meals: Indulge in delicious, slow-cooked meals with family and friends, just like the Italians do.
  • Prioritizing self-care: Take time to relax, unwind, and enjoy the simple pleasures in life.
  • Exploring new places: Plan a summer getaway to Italy or a nearby destination that captures the essence of la dolce vita.
Tomato Girl Summer - Vintage Vita moodboard

Final Thoughts

The Tomato Girl Summer trend is all about embracing the beauty, warmth, and joy of the Italian lifestyle. By incorporating these fashion, home style, and lifestyle elements, you’ll be well on your way to living la dolce vita this summer 2024. So go ahead, indulge in the sweetness of the season, and make this summer one to remember!